Good Marketing distills the WHAT and presents the WHO - in vivid color. It takes the fragments of your identity and creates a beautiful, powerful story. How well you tell that story will help determine your pathway to success.
Whether you're looking for a remote marketing lead to help guide your company over the threshold of success, you want greater visibility ... or you just need help producing bright and shiny content to help you stand out, I'd love to explore the possibilities with you!
Please have a look around, and contact me if you fancy a chat!
A few of my favorites
A Sampling of Work
Browse the services listed below to learn more about what I love, and get in touch with any questions.
Good media coverage will shine positive light on you and your company. Far more effective than advertising at improving reputation, good coverage lends credibility, and will help bring you closer to your prospective partners and customers. It starts with establishing solid relationships with the right media represenatives.
Once you get the attention you've been craving, you'll need to be sure you deliver the right messages, and stay in control of the interview at all times. Be the voice your company needs, and that your prospect wants to hear. Be prepared and confident before you step into the spotlight.
COLLATERAL DESIGN & PRODUCTION
How you present yourself and your company - how you show up in the world - is through good collateral. Whether it's your portfolio, your website, a brochure, a trailer, an event banner, or a one-sheeter, ... you need good collateral to help you stand out from the pack. Ask me for samples.
The right words will get you noticed. A picture, they say, can paint a thousand words. ... Imagine the music they can make together. That's the magic of video.
One of my first loves is video production. When done well, it will have lasting positive impact. From concept to scripting, shooting, editing, voiceover, effects, all the way to showtime ... I'm happy to play.
There is no one-size-fits-all anything for marketing. While your strategy will be much like a map, with clear goals, road signs and tools to help get you there, it is also a living thing that will evolve over time, according to what life presents you. Much like a game of chess, you must be prepared to face obstacles, and react to market demands.
It's your move. Make it brilliant.
"Getting covered" in the media is a great goal , but making sure your target audience is getting the right message can be challenging. And, forging strong relationships with relevant publications takes time.
It helps to have someone on your team with solid connections, and who understands how to structure and tell a compelling story.
Good content is not about selling your product. It's about establishing you as thought leader in your industry, attracting more prospects to your circle. Armed with a background in journalism and creative writing, I'll produce clean, informative and entertaining pieces to help you raise your profile.